Today the Guardian reports on the NFRN's cover price research. Roy Greenslade says in his column:
"The National Federation of Retail Newsagents (NFRN) believes it has an "overwhelming" case for an Office of Fair Trading review of the newspaper and magazine industry."
This is an interesting piece of public opinion research that HIM have undertaken for the Federation in the long running pursuit of a Competion Commision enquiry, but does it actually tell us anything that is new? And more importantly will it get the OFT to take yet another look at the newspaper and magazine industry?
My guess is that it will not, but the lessons I have taken from the last 20 years are that if there is an investigation:
1 It will be treated in the manner of the last one with a revolving door at the OFT or CC supplying yet more new people taking a bored look at the industry as they go by to better jobs.
2 Any result will not be the the liking of NFRN members.
3 There will be a danger that the physical structure of the industry will morf along the route into something different as the current disruption forces dramatic change.
The good new is a report in this weeks Retail Newsagent indicating a 'good' set of newspaper sales figures for December. The best for 11 months.
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